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| Additional information |
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| GFC/Net |
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Overview:
As a specialist financial and corporate communications network we know that companies buying PR internationally are often frustrated by the difficulties of ensuring both co-ordinated international execution and local expertise and quality control. GFC/Net assures clients access to independent firms which possess the specialist skills needed to successfully communicate in the world's key financial markets. These are not skills typically found in the branch offices of large wholly-owned international consultancies.
Our philosophy
GFC/Net brings an alternative approach to global communications support. Our experience of working together for clients internationally has forged long-term personal relationships, with effective cross-border PR based on shared values rather than centrally-directed structures that often don't work in practice. As independent agencies, not only is our staff turnover much lower, but our strong domestic businesses power our local media and financial market capabilities: none of us is just working on referred business from other markets.
Our network is voluntary and non-exclusive. We all prefer to deal with each other's agencies, but we are entirely free to work with alternative consultancies, outside of the network, whenever one of our member agencies judges it to be in a particular client's interest. There are no introductory or referral fees between agencies. Clients can choose any agency to lead GFC/Net's work for them, and we can bill centrally if so wished, but there is always full transparency in billing.
Our reach
Founded as a network in 1995, clients using GFC/Net internationally include major companies, financial institutions and government entities. Our financial communications work embraces consultancy and media execution for financial results, investor relations, transaction support for IPOs, M&A and corporate restructuring. In the financial services sector, our clients include both direct financial market participants, such as exchanges, investment banks, brokerage firms, money managers, hedge funds, insurance companies and regulators -- and financial market service providers, such as law firms, accountancy and business consultancy firms, technology and information providers, and trade associations. We have also worked together on a variety of crisis communications and issues management projects. We can of course provide appropriate case studies as required.
We invest continuously in our network to ensure each agency has an international perspective and we can all collectively deliver first class international PR counsel and execution. Our ongoing knowledge sharing programme includes regular staff exchanges, webinars, an active intranet and our annual international media guide.
Our expertise
To address the growing need for integrated communications across a broader range of stakeholders, our network also brings to bear complementary expertise in fields including communications consulting and strategy development, public affairs/government relations, social media, crisis communications, issues management, design and branding, and event planning.
We are highly flexible. Sometimes just two or three agencies work together for a client, sometimes seven or eight. Reflecting client needs, we can make any network member the hub agency, co-ordinating our work, and we can adopt a more centralised or decentralised approach to align with the client's culture. Our relationships across our network means it is possible for any agency to call on a fellow agency to work on a project basis where clients do not have an ongoing need ?or communications budget ?in a particular market.
We recognise the challenges for international companies in cross-border communications, and we don't pretend that we will always have all of the answers. We are in the business for the long term, we love the challenges of financial markets and financial services, and we understand that often an opportunity may be focused on only a handful of markets. We are always ready to come and present both credentials and ideas to potential clients, even if a brief is not yet fully formed. Talk to us. |
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