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Riyada Enterprise Development (RED)

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Riyada Enterprise Development (RED)

Overview:

Riyada Enterprise Development (RED) is the small and medium enterprise (SME) investment platform of the Abraaj Group. It is targeted to be a US$ 500 million initiative focused on investing in SMEs in the Middle East and North Africa (MENA), including Turkey and Pakistan.

We target individual investments with a focus on providing growth capital for influential minority and, in some cases, majority stakes in SMEs. We are sector agnostic but prefer entrepreneurially run and innovative businesses that are scalable into new regional markets, and that can leverage technology to support their work. The primary focus will be on profitable SMEs in need of capital and institutional and strategic support to grow.

We operate at both a regional and country-specific level, providing economies of scale and the ability to facilitate geographic expansion of its portfolio companies. The RED team is a dedicated unit within the Abraaj Group that operates solely on the SME initiative through a network of local offices that currently includes Dubai, Amman, Cairo, Beirut and Ramallah, with additional local offices being established in target countries throughout the region.

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