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McCann Worldgroup

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McCann Worldgroup

Overview:

An advertising, marketing and communications agency with global reach and a strong focus on local brands.

In October of 1930, Americans Alfred Erickson and Harrison McCann merged their respective advertising agencies to form McCann-Erickson Incorporated. 80 years on and McCann Worldgroup now has 167 offices in 125 countries.

Setting up in Australia over 50 years ago, McCann can lay claim to some of the most successful and well-loved advertising campaigns this country has ever produced. Campaigns like Louie the Fly, The Milky Bar Kid, and Federal Labour's It’s Time, and classic Coke commercials like Beach Ball and Sky Surfer.

Today, McCann Australia and New Zealand has a renewed focus on servicing the needs of local marketers with a roster consisting of some of Australia and New Zealand’s best homegrown brands. While the “tools” we use may have changed to suit today’s marketing world – that desire to create memorable and effective work certainly hasn’t.

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