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Penn Schoen Berland (PSB)

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Penn Schoen Berland (PSB)

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Penn Schoen Berland (PSB), a member of Young & Rubicam Brands and of the WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients.

Founded in 1975, we bring together lessons from the campaign trail and the boardroom to create innovative strategies to handle complex situations. Our powerful hybrid model combines both political and corporate research, recognizing that the strategies used to effect change in one area can be innovative and effective in the other. We call this Winning Knowledge™.

In the political arena, PSB has thirty years of experience winning competitive elections. We’ve won nearly three quarters of the races we’ve run, and have worked as pollster and strategic advisor to candidates including President Bill Clinton, New York City Mayor Mike Bloomberg and UK Prime Minister Tony Blair. Our innovative and successful political work led Time Magazine to dub us “Masters of the Message.”

In the corporate sector, PSB is a strategic research provider to more than 30 of the Fortune 100 companies, including many of the leading consumer and business brands. We help these organizations implement proactive, research-driven and integrated communications efforts like the ones that win political campaigns.

In the entertainment world, PSB is a leading provider of cover testing research to leading magazine publishers, motion picture research for major Hollywood studios, and video game research to top game publishers. Our proprietary visual testing capabilities help clients assess and fundamentally enhance the power of their execution.

Our operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. Our offices in Washington, D.C., New York, , London, Seattle, Hong Kong, Los Angeles, San Francisco, Dubai, Beijing, Austin and Denver are supported by an in-house fielding capability and are fully equipped to provide the complete creative solutions our clients need.

CEOs and national leaders on every continent turn to Penn Schoen Berland to help them through their most difficult challenges. From a phone call to a television commercial, our teams provide the Winning KnowledgeTM our clients need.

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