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Canadian Direct Insurance Inc.

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Canadian Direct Insurance Inc.

Mission statement:

Better Insurance. Less Money.

What it means...

We shall endeavor to exceed our customers’ expectations.
We shall not sacrifice service for sales. Service is every employee’s responsibility.
We shall be courteous and respectful towards our customers in all our dealings with them.
Our communications to customers shall be prompt and accurate at all times.
We will record and learn from all our customer concerns and complaints.
As employees, we are like one big family. We value and respect each other.
We will offer a suite of products that meet our customers’ needs.
We will provide fair and expeditious claims service but strive to control claim costs.
We will build our company on quality business appropriately selected and fairly priced.
We will use technology to get closer to our customers; not hide from them.
We will nurture mutually beneficial relationships with partners to deliver more value to our customers.
We will build a brand that inspires trust and security.
We will operate efficiently allowing us to maintain lower prices than our competitors, while generating growth and profitability.

Overview:

Canadian Direct Insurance (Canadian Direct) is a Canadian federally chartered property and casualty insurance company that provides personal insurance solutions for its customers in British Columbia and Alberta.

Canadian Direct began by selling ‘optional’ auto insurance in BC in 1996 as a competitive alternative to the Insurance Corporation of British Columbia (ICBC). Our pioneering over-the-phone distribution model was the first of its kind in the province. It enables us to pass on significant cost-savings, and gives us the ability to provide sales, service, and claims functions DIRECT to customers.

Canadian Direct now offers customers in both BC and Alberta a range of personal auto, home and travel insurance options. Our advanced quoting system helps us offer our customers competitive discounts and coverages to meet their home and automobile insurance needs. Canadian Direct Insurance is committed to providing competitively priced insurance products, a fair and timely response to claims, and quality customer service.

Canadian Direct is an operating company of Canadian Western Bank (CWB), the largest publicly traded Canadian bank headquartered in Western Canada. CWB and its operating companies/divisions collectively offer services in the areas of banking, trust, insurance and wealth management, and are together known as Canadian Western Bank Group (CWB Group).

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