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Danske Bank A/S

Mission statement:

The best local financial partner
We want to become “the best local financial partner”.

Our financial partnership and customer relationship is founded on reciprocity and based on respect, openness, integrity, responsiveness and a thorough knowledge of customers’ circumstances, needs and wishes as well as a balance between what we offer and what we receive in return – the latter being reflected in the Group’s Corporate Responsibility policy (CR)

Profile:

Measured by total assets, the Danske Bank Group is the largest financial enterprise in Denmark and one of the largest in the Nordic region. The Group offers Danish and international customers a wide range of services in the fields of banking, mortgage finance, insurance, leasing, real-estate brokerage and asset management.

Banking, insurance, mortgage finance and asset management
The Group serves personal and business customers through banks with nationwide branch networks in

   * Denmark
   * Sweden
   * Norway
   * Northern Ireland
   * the Republic of Ireland
   * Finland
   * Lithuania
   * Latvia
   * Estonia.

In addition, customers in Denmark are served by head office departments, finance centres and subsidiary companies. Customers in Sweden are also served by a large corporate client department and several head office departments.

The Group also has branches in London, Hamburg, and Warsaw. A subsidiary in Luxembourg specialises in private banking services, and one in St. Petersburg serves the Bank's corporate customers. In addition, the Group is represented in the leading international financial centres and in Denmark’s most important export markets.

The Group’s insurance activities are handled by the Danica Pension insurance group, which offers life and pension products under its own brand name. Mortgage finance activities are provided by Realkredit Danmark. Apart from banking, insurance and mortgage finance services for personal and business customers, the Group provides asset management services to institutional clients and life insurance providers.

Customer base
In total, the Group serves 5 million retail customers and a significant number of public sector and institutional organisations. Some 2 million customers use the Bank's online services.

Staff
A well-qualified and professional staff provide an individual service tailored to the wishes and needs of customers. The Danske Bank Group employs about 23,000 staff.

Growth and development
The Group continues to expand its activities to take advantage of promising business opportunities that also offer a satisfactory return. Our considerable capital strength enables us to both expand our business universe and adapt existing activities in a competitive market environment.

Vision:

One platform – exceptional brands
We wish to create a unique banking products model that can be used in the markets in which we wish to operate. This makes the Group particularly good at running a retail business spanning various countries and brands. It also means that the Group can draw on experience and inspiration that will continually help us to improve, grow and develop the products and services that we offer our customers. The banking model consists of two elements.

* A central IT platform provided by the Group and used to operate our various branded divisions. Today, all staff use the same IT systems and our products are developed in one resource area. We are also currently developing concepts covering the way we work with finance, HR, communications and credit.
* Exceptional brands that are integrated into the shared IT platform. We wish to create business units that are unique and have more to offer from a customer perspective. Each brand must be clearly differentiated and reflect the local market and the customer base targeted by the unit.

Swift/BIC: DABADKKK

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