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| The Sterling Group |
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Overview:
The Sterling Group exists to provide comprehensive wealth management to its clients. Providing fee-based financial planning and investment management is at the core of that effort. Overseeing our clients' assets requires the skill and knowledge of people with exceptional legal, tax, economic, and market analysis capabilities. We have built a team of professionals with just those qualifications.
Striving towards long-term success in creating and attaining financial goals requires more than just investment management. It requires formulating and executing a comprehensive financial strategy—a strategy that combines all the considerations that have a role in your financial and personal life. For many of our clients, these considerations include retirement planning, tax planning, estate planning and insurance protection. There is a close and complex interplay between these factors, all of which must be considered simultaneously in order to seek the optimal result.
The Sterling Group excels at assisting clients in formulating and implementing complex wealth management strategies. Our organization was created in response to a demand for comprehensive financial counsel that was objective, professional and personalized. Our success in pursuing these goals is reflected in the continuity of our clientele, and the fact that we have been serving some families for three decades.
Be Trustworthy
We hold ourselves to the highest standards of character, integrity and trust. We operate in a trust centered environment, and our behavior can leave no doubt as to our priorities or intentions. Clients come first. We expect our colleagues, clients, and business partners to be honest, trustworthy and responsible. We help our clients make well informed decisions by providing them with clear, objective, unbiased advice. The environment we operate in will face constant change and challenges, and we must face all circumstances with our integrity intact. We cannot succeed if our character is in question.
Relationships First
Our focus on client relationships is central to our existence and success. Our client relationships are far more than just business relationships - we treat clients like extended family. We provide a listening ear, empathy and understanding. We believe in their goals and dreams, we celebrate their successes and we share their hardships. Meaningful relationships with our clients help us to better serve them, and help them to pursue happiness and satisfaction in their lives. Relationships with our team members and our families are also paramount to our success. No individual can succeed if the quality of their personal and professional relationships is compromised. We seek to maintain meaningful, productive, reciprocal relationships within our team, and recognize that it is through our combined efforts and a commitment to a balanced life that we achieve our goals.
Thoughtful Stewardship
We are entrusted with the wealth and well being of our clients and team members, and it is our responsibility to be worthy of that trust. It is our responsibility to use our resources (money, time, talent, influence) in a way that allows us to help others to live life fully and work towards their goals. We believe that we can do so best by hearing what our clients "mean" rather than just what they "say." By having a true understanding of people's needs and desires and by balancing empathy with wisdom we are afforded the opportunity to provide advice that will help them pursue their goals.
Passion for Excellence
We believe that "good enough" never is. We believe passion for excellence is an attitude, a lifelong pursuit driven by the need to continuously expand and discover ways to be "better." Lifelong learning, intellectual curiosity, and an unwillingness to settle for less than our best are at the heart of excellence. Our team members believe in the quest for excellence, and act accordingly. They want to grow, seek challenges and achieve ever higher levels of excellence, both personally and professionally |
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