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VP Bank (Switzerland) AG

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VP Bank (Switzerland) AG

Overview:

Measurable and long-term oriented

«We rank among the best private banks. We earn the privilege to be the preferred partner of our clients.»

All of our strategic goals are focused on realizing and upholding the vision of the VP Bank Group. Three overriding themes take center stage in this regard:

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Growth: Ensuring sustainable growth in all of the markets in which the VP Bank Group is active.

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Core competencies: Continuously strengthening our capabilities in client relationship management, client advice, the investment process and the selection of third-party products

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Efficiency: Enhancing our in-house processing competence


Strategy 2008 through 2010

The spectrum of strategic objectives through 2010 comprises six measurable financial and qualitative goals:

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CHF 44 billion in client assets under management

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Gross operating margin of 100 basis points

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Cost/income ratio less than 50 percent

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Performance of at least one-half of the investment products exceeds the relevant benchmark on a three-year average basis

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Enhanced quality, successful participation in the competition for the Swiss Quality Prize «ESPRIX»

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A position among the best private banks in Switzerland and Liechtenstein


Business model

VP Bank’s business model is oriented toward two client segments:

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Direct clients

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Financial intermediaries


Markets

VP Bank and its strategic orientation

Growth should not be achieved at any price. For that reason, independence and a long-term view are two central factors in terms of our relationships with clients and business partners.

History:

Founded in 1998 as Hügi Bank. Acquired by VP Bank and current name adopted in 1999.

KEY Facts:

Established 1998
Employees 48
Ownership
VPB Finanz Holding AG, Zurich (100%)
Verwaltungs- und Privat-Bank AG, Liechtenstein
Ultimately: "Fürstlicher Kommerzienrat Guido Feger" foundation, Vaduz (21.2%/48.0%).

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